From a Sundance Books and Music news release
Sundance Books and Music will celebrate IBD with special giveaways: the first 25 customers to make purchases will receive a limited-edition Roz Chast IBD tote bag filled with a fun, bookish surprise. The day will also include a reading by local author Jack Harpster, who will present his new book, Lumber Baron of the Comstock Lode: The Life and Times of Duane L. Bliss, from 1 to 3 p.m.
The first national IBD is sponsored in part by Penguin Random House and the American Booksellers Association. IBD is produced by the Northern California Independent Bookstore Association in partnership with the American Booksellers Association. Pete Mulvihill, co-owner of Green Apple Books in San Francisco, spearheaded the launch of the event after noting the success of Record Store Day. IBD is produced by writer and former bookseller Samantha Schoech.
“The entire purpose of Bookstore Day is to celebrate our collective success and thank our customers and the community of readers,” says Schoech. “For so long, the message about indie bookstores was all doom and gloom, but the truth is, there are more indie bookstores this year than last, and more last year than the year before that. Independent bookstores are actually opening around the country. We want people to know that.”