Reno author to sign ‘Love Target’ on Valentine’s Day

From a Sundance Books and Music news release

LOVE TARGET, front coverFormer Las Vegas showgirl Heidi Loeb Hegerich will be signing her debut novel, Love Target, in Reno on Valentine’s Day. She’ll be at Sundance Books and Music from 1 to 3 p.m. Saturday, Feb. 14.

Love Target (Forever Young, May 2014 ) follows young Ingrid Liebschreiber, a German immigrant in America, as she makes her way alone in the world—first as an underage Las Vegas showgirl, then as an aspiring New York model—as the 1960s develop into a wild decade.

Part fictional memoir, part historical novel, part love story, Love Target is an adventure with a colorful cast of characters set in an unforgettable time. The book includes illustrations by world-class artist John Bardwell.

Hegerich, a Reno resident, has lived in places as varied as Munich, Las Vegas, Miami Beach, New York City, Los Angeles and Squaw Valley. She has worked variously as a showgirl, business executive, entrepreneur, interior designer and real estate developer. A philanthropist for the arts, among other causes, Hegerich is now embarking on her own artistic quest as an author. Love Target is her first book.

Learn more at

This event is made possible through a partnership with Nevada Humanities and support from the Nightingale Family Foundation.


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